When you’re a small business owner—especially one building something from the ground up—your website isn’t just a pretty page on the internet. It’s your digital storefront, your lead generator, your credibility-builder. It’s the space where your potential clients decide whether or not to trust you.

That’s why hiring a web designer isn’t just a design decision—it’s a business one. And after working with a range of small business owners, I’ve learned that there are a few things every business owner should know before diving into a web design project.

Here’s what I wish more people knew before they reached out.

Know What You Want Your Website to Do for Your Business

The biggest mistake I see is business owners coming in without a clear understanding of what they want their website to do. Many are inspired by a friend’s beautiful site, or they’ve seen something online and want to “have something like that.” But here’s the truth: what works for one business won’t automatically work for yours.

Your website should be built around your specific goals. Do you want to attract new leads? Streamline your booking process? Build your email list? Establish credibility in your niche? These answers shape everything from layout to functionality to copy. A one-size-fits-all approach simply doesn’t work.

Clarity and Preparation Go a Long Way

Before hiring a web designer, take time to get clear on:

• What your business goals are
• Who your audience is and what they need
• How your brand speaks to their problems and desires
• A general timeline (with flexibility baked in)

You don’t need to have it all figured out—many of my clients find clarity through the process itself—but starting with even a loose framework saves time and leads to better results. I often ask these questions in my client questionnaire, and I’ve had many clients admit they hadn’t really thought about them until that moment. That’s okay—but if you can do a little of that thinking ahead of time, your entire project will benefit.

When You’re Prepared, Everything Flows

Clients who come into a project with clarity create space for a much smoother, more focused design process. We don’t waste time wading through indecision or second-guessing every design direction. Instead, we hit the ground running.

You can make confident decisions, and the different parts of your site—design, content, structure—all speak the same language. The final product feels seamless, intentional, and completely aligned with your business.

Red Flags to Watch for in a Web Designer

Not all designers approach their work with strategy and care. If you’re in the market for a designer, be cautious of:

• Poor communication (slow replies, vague responses, or missed meetings)
• A lack of clear process (you shouldn’t feel like you’re guessing at the next step)
• Skipping the strategy phase (design without purpose won’t support your business)
• Big promises without a clear plan (beware of anyone who guarantees instant traffic or results)

Ask potential designers how they work, how they incorporate strategy, and how they collaborate with clients. You deserve a partner, not just a vendor.

What It’s Like to Work With Me

At the end of the day, I want every client to know that they’re working with someone who’s deeply committed to top-quality, professional work. I care about delivering a polished, strategic final product that you’re proud to share.

In return, I work best with clients who are just as committed—who are prompt with deliverables, respectful of timelines, open to communication, and invested in the process. I always say: I expect a lot, because I deliver a lot. This isn’t just about building a site—it’s about building something that supports the next stage of your business.

My Advice

If you’re planning to hire a web designer, here’s what I want you to remember:

Treat your website like the investment it is.

If you’re hoping that your business generates income, shifts your lifestyle, or makes a long-term impact, then your website deserves intentionality, time, and energy. Approach it with the same level of care you’d expect from any major business decision—and the return will reflect that effort.

Whether you’re in the early stages or ready to hit “go,” I’d love to help you design a site that’s not only beautiful, but strategic, scalable, and aligned with your vision. Let’s build something that moves your business forward—on purpose.